TOMS Shoes partnered with our team to bring a national mural campaign to life, focused on raising awareness around gun violence in America. The initiative required locating, coordinating, and executing over 80 large-scale murals across the United States, each designed to amplify TOMS’ message of community action and positive change.
Our role included site sourcing, artist curation, production management, and installation oversight. We worked with a diverse network of local artists to ensure that each mural reflected the character of its community while maintaining a unified national message. Through thoughtful coordination and storytelling, the campaign transformed public walls into powerful calls for awareness and empathy.
The result was a coast-to-coast activation that blended art, advocacy, and community. Each mural became a visual reminder of the impact creative collaboration can have in driving meaningful dialogue and change.
